1Problem
Inefficient customer contact around trips
SRC Reizen, a travel agency specialising in cultural trips, wanted to improve its customer communication around departure and return dates. The existing way of managing and sending emails turned out to be not only time-consuming but also error-prone. This increased the risk of missed communication or badly timed emails. The result? A poorer travel experience.
It was also difficult to respond adequately to unforeseen situations, such as a cancellation or a sudden change in travel plans. As a result, customers sometimes received emails that did not fit their situation at all. SRC Reizen needed a solution that was both automated and flexible: a system that streamlines processes while taking the customer experience to a higher level.
2Solution
Integration between 1TIS and MailCamp with the Auto-Segment-Mailer
To tackle these challenges, we developed an innovative integration between the booking system 1TIS and the MailCamp email marketing platform. The core of this solution was the implementation of the Auto-Segment-Mailer add-on, which drives automated email flows based on booking data.
With this integration, every new or changed booking is automatically synchronised between 1TIS and MailCamp. This keeps customer information up to date at all times and means emails can be sent in good time and accurately. The Auto-Segment-Mailer uses departure and return dates as the basis for personalised emails, such as a pre-departure checklist or a welcome-home message.
The solution also takes unforeseen situations during the trip into account. If a customer has to cut their trip short because of an accident or a local event, for example, the return-home email is cancelled automatically. This flexibility means customers only receive relevant and appropriate communication.
