What is and isn't allowed?
Email marketing & newsletter legislation
Email remains one of the best channels for reaching customers. But newsletters and commercial emails are subject to clear rules in the Netherlands. In this article we explain in plain language what is and isn't allowed in practice.
The two laws you need to know:
Telecommunications Act (Telecommunicatiewet)
Regulates unsolicited electronic communication: are you allowed to send this email at all?
AVG
Regulates the processing of personal data, such as the email addresses in your mailing list.
Responsive drag & drop editor
The best editor
Like 1,100+ other SaaS software packages, MailCamp uses the super user-friendly BEE editor.
- User-friendly and accessible
- Optimised HTML
- Responsive design
- Save content for later
- Define your brand style with Brand Styles
- Dark mode
- Extensive media manager
- Download newsletter as PDF
- Landing pages
- Pop-ups
20+ years of experience
150+
satisfied resellers in the Netherlands and abroad
All features
Everything you need!
Easy drag & drop editor
Anyone can easily create beautiful newsletters that also look perfect on mobile. You don't need any technical knowledge.
Automatic follow-up emails
Boost your email marketing with automatic follow-up email series, or automatically send segmented emails based on opens and clicks.
Smart segments
Easily create segments and filters and reach your target audience precisely. Targeted and personal is the key to success.
Clear statistics
Improve your email marketing with real insight. Our complete statistics give you valuable marketing data.
Content generation with AI
Generate royalty-free images and written content using AI.
Sub-account management
Work together, or separately, in one all-in-one email marketing platform. Manage permissions and restrictions between users yourself.
Connections / integrations
Connect your website, web shop or CRM to MailCamp.
Emails in the inbox
MailCamp has the best infrastructure to get all your emails into the inbox.
Responsive drag & drop editor
Best Mailchimp alternative
Mailchimp is the best-known email marketing software, but Mailchimp is not GDPR compliant. That means your customers are in breach as far as privacy is concerned.
Mailchimp also offers no attractive revenue model for agencies. Referring customers to Mailchimp may be the easiest route, but there are better Mailchimp alternatives for agencies. Mailchimp is not ideal for your customers either.
Besides the fact that Mailchimp is an English-language package with a confusing interface for the average small business owner, it is also very expensive. A pity! The customer could have spent those euros with you.
Don't let Mailchimp be the one who benefits. MailCamp is the best Mailchimp alternative for you and your customers: Dutch, user-friendly, 100% GDPR-proof and with the best revenue model for you as an agency.
| For agencies and their customers | Mailchimp | MailCamp |
|---|---|---|
| GDPR compliant | ||
| Attractive revenue model for agencies | ||
| Dutch-language package | ||
| Clear for the average small business owner |
Become an affiliate
Want to be a partner and earn, but not a reseller?
You can! If you want to offer email marketing but don't have the time or knowledge to provide support, then the partner programme is more for you.
As a reseller you do get your own white-label package in the look & feel of your organisation, but we remain the point of contact for support. That way you can keep focusing on your business, and we do what we are good at: helping customers succeed with email marketing.
FAQ
Frequently asked questions
At MailCamp we answer all your questions about our software solutions and services.
Is this really white label?
Yes. You can work under your own label and (depending on the set-up) with your own branding elements.
Are customer accounts really separate?
Yes. Sub-accounts are separated from one another: lists, campaigns, statistics and users.
Can my customer work independently?
Yes. You decide roles and permissions; the customer can send independently within those boundaries.
What about the GDPR and data location?
Data storage in the Netherlands, set up to meet privacy requirements; useful for customer questions and audits.
Is there an API or are there webhooks?
Yes. For integrations and automation (for example onboarding or CRM integrations).
How does support work: via the agency or directly to the customer?
You agree that between you. Usually the agency is the first line and we help where needed.
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