Triggers & autoresponders
More results with email automation
Automatically start a series of emails after a sign-up, the opening of an email, a click on a link or a date being reached. That way every contact receives the right message at the right moment.
Relevance & timing
The right message at the right moment for your audience
When you send bulk newsletters to a group, everyone receives the same mailing at the same time. With email automation, however, the recipient decides when they are ready to receive your message.
As the sender, you do decide in advance which criteria someone must meet.
Automations
Automated email campaigns
In MailCamp you easily create automated email campaigns with automations. A certain trigger, for example filling in a form for a webinar or downloading an ebook, activates the pre-configured automation to send a series of emails.
Whether or not the recipient opens or clicks in these emails determines what their next email will be. You can start the automation after a sign-up, but also after the opening of an email, a click on a link or a date being reached.
As the sender, you decide how much time there should be between the trigger and the follow-up action.
Step 1
An automation starts with…
Form completed
For example a sign-up for a webinar or newsletter.
Email opened
Respond to engagement and open rates.
Link clicked
React to interest in a specific topic.
Date or time reached
Think of birthdays or annual reminders.
Step 2
Decide what should happen
Send an email
A fitting message at the perfect moment.
Move to list
Keep your segments up to date automatically.
Change fields
Update tags, scores or profile information.
Wait for an action
Build in delays or conditional logic.
Email automations
Uses and benefits
Examples and uses
What can you do with it?
- Birthday campaigns
- Welcome emails
- Cross-sell and upsell campaigns
- Set up fully automated online courses
- Schedule a series of emails after an information request
- Aftersales emails
- Segmentation by grouping subscribers based on click behaviour or interests
Benefits
Why automations?
- Saves time and money
- More engagement and better customer relationships through the right message at the right moment
- More conversion, revenue and profit (visitors become customers)
- Scale effortlessly to larger visitor numbers without costs rising noticeably
- Stay in better contact with your customers
FAQ
Frequently asked questions
At MailCamp we answer all your questions about our email marketing software.
What is email automation?
Email automation is the automatic sending of emails based on a trigger or behaviour. Think of a sign-up via a form, the opening of an email, a click on a link or a certain date being reached. That way every contact automatically receives the right message at the right moment.
Which triggers can you use in an automation?
In MailCamp you can start an automation based on various triggers, such as:
- a completed form
- an email that has been opened
- a link that has been clicked
- a date or moment in time
This lets you make campaigns far more relevant than with an ordinary bulk mailing.
What can happen automatically within an automation?
Within an automation you can set up various actions. For example, you can automatically:
- send an email
- move someone to another list
- change fields, tags or profile information
- set a wait time or condition
This lets you easily build an automated flow that fits the recipient's behaviour or profile.
What is email automation suitable for?
Email automation is suitable for many practical marketing uses, such as:
- welcome emails
- birthday campaigns
- webinar and event follow-up
- aftersales emails
- cross-sell and upsell campaigns
- online courses or email series
- segmentation based on click behaviour or interests
This lets you keep communicating relevantly and automatically, without sending everything by hand.
Why is email automation interesting for businesses?
Email automation saves time and makes your marketing more effective. You no longer send one general newsletter to everyone, but communicate based on behaviour, interests and timing. This usually results in:
- more engagement
- better customer relationships
- more conversion
- more revenue
- scalable marketing without much extra work
Try MailCamp free for 30 days
Build your first automation and experience all the features yourself. You are not tied to anything.