Targeted marketing is more effective
More results with smart selections and segments
Create more impact by dividing your recipients into groups. Send the right message to the right audience.
Contacts that meet all rules1,284 recipients
Filter based on rules
Reach specific audiences
With segments you divide your subscribers into smaller groups based on characteristics, after which you can email them in a more targeted way.
By sending the right message to the right audience, appreciation of and response to your newsletter improve considerably and your open and click rates rise significantly.
Do you have audiences but not yet email them separately? Then segmentation is definitely the next step in professional email marketing!
Extensive filter options
Send newsletters to selections and segments
With MailCamp you easily apply filters or create segments. The more information you have about your audience, the more targeted you can approach them with personalised content. This leads to a better response and therefore a better result.
Filter on clicks or opens
Filter on modification date
Filter on field values
Filter on sign-up date
Reach only active subscribers
Emailing based on opened / not opened
Did you know that in MailCamp you can very easily send an email to people who did or did not open an earlier campaign?
- A reminder to people who have not opened
- A follow-up email to people who did open it
Filter based on tags
Emailing based on tags
When importing contacts you can add one or more tags (labels) that you can filter on when sending. You can also add these tags when you edit a user in the software.
- Add tags on import or edit
- Manage tags per user and switch them on or off via Group permissions
- A separate segment rule for tags
Follow up on click behaviour
Emailing based on a clicked link
Did the recipient of a newsletter click on a specific link? Then in MailCamp you send an additional follow-up email based on that click.
The same goes for resending an important product brochure or price list to customers who did not respond earlier. By sending another mailing to everyone who did not click the brochure in the previous campaign, you increase the chance that they will this time.
In MailCamp you can also automate follow-up emails using triggers.
Send daily to a dynamic segment
Autosegment mailer
With the autosegment mailer you schedule a particular newsletter every day to a dynamic segment. That segment is based on a date field, so different people fall into the segment every day.
Ideal for a birthday email, for example (segment rule: day of date of birth is today), but also for other events or offers.
Birthday emails
Reminders
Email flows before and after events
FAQ
Frequently asked questions
At MailCamp we answer all your questions about our software solutions and services.
What is segmentation in email marketing and why does it deliver better results?
Segmentation means you do not send your newsletter to “everyone”, but to a specific audience. As a result, open rate, click rate and conversion usually rise, and spam complaints fall. Relevant email = better engagement = better deliverability.
What is the difference between a selection, a segment and a tag?
- A selection is a one-off filter: “send to this group now”.
- A segment is dynamic: it stays up to date automatically based on rules (for example “click behaviour” or “interest”). Ideal if you email these groups regularly.
- A tag is a label you attach to a contact (for example “customer”, “volunteer”, “education”).
In practice: tags are internal labels, segments are smart audiences and selections are quick actions.
Which segmentation examples work best? (SMEs, government, healthcare, education)
The best-performing segments are almost always:
- Interest segments (themes/topics)
- Engagement segments (recently opened/clicked)
- Type of relationship (prospect, customer, partner, resident, patient, parent/student)
- Location/department (teams, branches, programmes, neighbourhoods)
These are exactly the segments that feel most relevant to the recipient.
How do I create dynamic segments based on behaviour and contact data (fields/tags)?
Combine behaviour (opens/clicks) with contact data (tags/fields), for example: “Clicked on sustainability and tag = Utrecht resident and has opened in the last 90 days.” This creates segments that keep themselves up to date and are perfect for recurring newsletters and automations.
How do you segment in a GDPR-proof and compliant way (without privacy risks)?
Segmenting can be perfectly GDPR-proof, as long as you are clear about which data you use and why. Stick to information that is truly relevant, always offer an easy unsubscribe or objection option for direct marketing and take extra care with sensitive data. For government, healthcare and education this helps keep communication manageable and compliant.
Try MailCamp free for 30 days
Create your first segment and experience the difference yourself. You are not tied to anything.