Email marketing
There is no more direct marketing than via email!
Are you looking for the most user-friendly and affordable email marketing package with a professional helpdesk?
Responsive drag & drop editor
Create beautiful newsletters with ease
With our drag & drop editor you can easily create the most beautiful templates and newsletters yourself in no time. We confidently say that MailCamp has the most user-friendly and flexible layout editor on the market. Intuitive, complete and powerful in its design options.
- Easy to use
- Perfect on mobile
- Plenty of design freedom and options
- 1,600+ beautiful templates included
- Define your brand style with Brand Styles
- Dark mode
- Extensive media manager
- Download newsletter as PDF
- Landing pages
Let AI work for you
AI content generation
No inspiration for writing content? Or do you not want to get caught out by an image that turns out to be copyrighted? In our software we make smart use of AI.
Content generation
Let AI write content for you.
Image generation
Generate the image you need with AI using a single prompt. For example: create an image of a young Dutch boy looking into the camera lens, holding a football on the Grote Markt in Haarlem on a sunny day.
Measuring is knowing
Improve your success with clear reports and statistics
The extensive statistics give good insight into which campaigns convert well and which do not. The statistics also tell you a lot about the quality of your mailing list and how to handle it. After all, quality beats quantity in email marketing and marketing automation!
- Insight into opens, clicks, popular links, heatmaps and more
- Export functions
- Google Analytics tracking
Safety first
Information security
MailCamp attaches great importance to information security. That is why we are certified to ISO 27001:2022, the international standard for information security. MailCamp is 100% GDPR compliant. All your data is guaranteed to stay in the Netherlands, unlike American competitors who store data in the US.
ISO 27001
MailCamp is ISO 27001 certified: your data is demonstrably safe with us under the international standard for information security. With strict processes, periodic audits and hosting in the Netherlands, we guarantee GDPR compliance, continuity and reliability.
GDPR compliant
Did you know that American competitors have to make your data public and accessible if American authorities ask them to? That is not GDPR compliant. Don't take any risks and choose data on Dutch soil. MailCamp is 100% Dutch and 100% GDPR compliant. We guarantee that all your data stays in the Netherlands.
Know who your audience is
Segmentation, personalisation & dynamic content
Marketing automation is about automatically delivering the right message at the right moment. A personal approach based on the contact's profile. Think of a birthday email, automatically sending an e-book, or automatically sending a series of emails after a sign-up. Or follow-up emails based on reading or click behaviour. We are happy to help you set up campaigns like these!
Data synchronisation
Connect and integrate existing systems
MailCamp has many integrations to connect your web shop, website or CRM seamlessly with our platform. With our extensive API you can also connect any application.
- Extensive API
- Many integrations
- Custom work

Action pages, click-through pages and more
Create landing pages that convert
With our drag & drop editor you can easily create landing pages in your own brand style. Add a form and start capturing leads and sign-ups, which are automatically added to your mailing list.

Collaboration
Work together and separately with multiple users
If your organisation consists of several (marketing) units, every user gets their own user account. The admin manages roles and permissions and safeguards the communication guidelines. Together and separately, better value in 1 package.
- Permission management
- 2FA authentication
- Single Sign-On

Emails to the inbox
Delivering emails to the inbox
With a delivery rate of 99.4%, MailCamp is a specialist in delivering emails. With proven infrastructure and a dedicated team of deliverability experts, we make sure your emails are delivered as well as possible.
99.4%
delivery rate
Reputation
Delivering email is all about reputation. Not just MailCamp's, but the customer's too. Together we look at what does and doesn't work.
Expertise
We have all the expertise in-house to help with the right settings for optimal deliverability. Think of SPF, DKIM and DMARC, for example.
Our business
What is email marketing?
Email marketing is an effective form of direct marketing that uses email to send commercial or fundraising messages to an audience.
In fact, every email sent to customers or prospects is a form of email marketing. The great advantage of email marketing is that it is a personal and direct form of communication: personal because you can personalise mass mailings, and direct because the email lands straight in someone's inbox.
In short, email marketing is about managing relationships via email with content that is relevant to the recipient. With the arrival of social media, email marketing seems to have lost popularity. But nothing could be further from the truth! Email marketing is alive and kicking and is still one of the most effective marketing channels for marketers, with the highest return on investment (ROI).
Successful email marketing
The success of email marketing depends on many factors, but above all on the extent to which the sender meets the reader's expectations. Not only must the content be a good fit, but so must the frequency. Spam is email for which the recipient has not given the sender permission.
How does email marketing work?
To start with email marketing you need email marketing software such as MailCamp. With this type of software you manage every aspect of your mailing: managing addresses, designing and targeted sending. Of course, you also want to be able to measure your success. MailCamp is a user-friendly email marketing package that lets you easily send beautiful newsletters.
Even more MailCamp features
Creation
- Drag & drop newsletter editor
- HTML editor
- Choose from 1,000+ professional templates
- Built-in photo editing
- Image generation with AI
- Content generation with AI
- 500,000 free stock photos
Grow your email list
- Sign-up forms
- Create landing pages
- Subscriber management
- Profile enrichment
Automations
- Triggers and autoresponders
- RSS email campaigns
- A/B split testing
- Segmentation and tagging
- Personalisation
Measure results
- Campaign statistics
- Mailing list statistics
- Automation statistics
- Export statistics
- Webhooks and API for statistics
Integrations & connections
- Web shop integrations
- CRM integrations
- Website integrations
- Extensive API
- Zapier integration
And more…
- Google Analytics tracking
- Authentication (SPF / DKIM / DMARC)
- Unlimited number of email addresses
- Send via your own sending server
- Free migration service
FAQ
Frequently asked questions
At MailCamp we answer all your questions about our software solutions and services.
Is MailCamp the Dutch Mailchimp alternative that is 100% GDPR-proof?
Yes. MailCamp is ISO 27001 certified and hosts data in the Netherlands/EU. You get a data processing agreement and the guarantee that all your data stays in the EU.
How do I switch from Mailchimp, Brevo, Spotler or LaPosta, and do you help with that?
MailCamp helps people migrate to MailCamp every day. We transfer your address lists and rebuild your templates. We give you a personal walkthrough and make sure you keep a dedicated contact person for support and advice, both during the switch and afterwards.
What does MailCamp cost and when am I better off?
You pay for your plan based on the number of emails you send. The plans are generous, so you can always send a relatively large amount for relatively little. That is fairer and often cheaper than paying for the number of subscribers you have.
How does MailCamp make sure my emails consistently reach the inbox?
MailCamp has deliverability specialists in-house who monitor both the infrastructure and the sending reputation. We make sure our customers have added records such as SPF, DKIM and DMARC, which helps emails land in the inbox sooner. For large volumes, a dedicated IP is possible.
Try MailCamp free for 30 days
Experience all the features for yourself. You're not tied to anything.