Email marketing software for government organisations
Reach residents and stakeholders directly with secure and verifiable communication
Public organisations are the digital gateway to the government. Email and newsletters are the most effective channel for informing residents, stakeholders and customers.
With MailCamp you work from one central environment in which teams communicate independently and together — with data storage in the Netherlands, full GDPR compliance and always control over overview and management.
This is what we do it for
Challenges
Sound familiar? These are the challenges
Fragmentation of tools and ways of working
Separate tools, multiple Mailchimp accounts per organisation, no central direction.
No central control
Different branding, varying quality, inefficient working.
Privacy, compliance and security
Strict BIO requirements, American tools with data storage in the US, uncertainty about GDPR compliance.
Limited control over users
Managing roles and permissions (permissions and restrictions) is not possible, risk of mistakes.
Costs add up
Multiple subscriptions, no economies of scale, paying by credit card is undesirable.
Teams work side by side
No shared templates, collaboration less efficient.
Collaboration
Work together where you can, stay in control where you must.
MailCamp helps public organisations make communication manageable, secure and effective again. Not just as a tool, but also as a partner in structure, control and support.
MailCamp offers one central environment where users can send newsletters together in a team or independently, easily and securely. The central organisation (admin) safeguards the branding and settings, while departments and affiliated organisations can send independently and together.
Requirements
Everything you need for government communication
Drag & drop editor
Professional newsletters without technical knowledge, perfectly readable on mobile for citizens and contacts.
Subaccounts
Work together in one environment with subaccounts per project, team, programme or chain partner.
Roles & permissions
Decide exactly who can do what — ideal for communications teams, policy officers and editors.
Branding management
Manage templates and branding centrally, so departments and partners never break the style.
Security
Secure, compliant and integrated
GDPR-proof & secure
MailCamp stores data in the Netherlands and is ISO 27001 certified — a secure alternative to American tools such as Mailchimp.
Integrations with external software
Connect MailCamp with PortalPlus, AFAS and Microsoft Dynamics. Data stays central and you work more efficiently.
Switching
Why public organisations switch to MailCamp
Many tools are built for individual users and marketing teams. But public organisations such as municipalities, utilities or ministries have different requirements.
They need:
- Control and data sovereignty
- Control and oversight as admin
- Clear roles and permissions per user
- Central control over templates and branding
- Ease of use for everyone
- Personal support that is directly available
MailCamp was developed specifically for organisations that collaborate, need structure and do not want to risk privacy and management.
This is what we do it for
What do other public organisations say about MailCamp?
Very satisfied with MailCamp for years
“In government we always look at price, quality and ease of use when we want to procure applications/SaaS. GDPR and privacy are also high on the award criteria. MailCamp meets all requirements and expectations. But customer service also counts when deciding whether to renew a contract; you do not want to wait 24 hours for an answer because the ‘client success manager’ happens to be in India. And a real nice to have in government: the many options for integrations, with API of course being the standard.”
User-friendly all-in-one package
“With MailCamp we can manage the branding and templates centrally, while schools and departments send their own communication independently. That gives us the control we need.”
Features
Why MailCamp for public organisations?
FAQ
Frequently asked questions
At MailCamp we answer all your questions about our software and services.
Is MailCamp fully GDPR-proof?
Yes. MailCamp is a Dutch tool with data storage within the Netherlands (EU) and ISO 27001 certification — fully GDPR compliant. Ideal for sensitive data.
Is there an integration with our CRM or other systems?
Yes. MailCamp integrates with AFAS, Microsoft Dynamics and PortalPlus, among others.
Can multiple departments work from one account?
Yes, with subaccounts you manage multiple departments or locations centrally, while departments work independently.
Why choose a Dutch tool?
Dutch tools fall fully under the GDPR. American tools process data outside Europe, which brings legal and privacy risks, especially with sensitive data.
Try MailCamp free for 30 days
Experience all the features yourself. You are not tied to anything.